Los Angeles County Office of Education

Schoolguides archived home page

Duties: Web design and front end architecture, book design, print/promotional material design, marketing and search engine strategies, cartoons and illustrations.

Another multifaceted project that began as a simple web site redesign, the program has expanded to include designing a 64-page student handbook, logo and branding, and creating marketing pieces for new online experiences, including a social networking module for schools.

The web site has gone through at least three major redesigns to keep up with its evolving target market, which is schoolchildren and their families. We designed the current version to reflect other marketing pieces aimed toward high school students, including TV commercials, magazine ads, and point of purchase displays at retail stores.

Although the web site's largest target audience is high school students and their families, other subsections are aimed toward middle school and elementary students, as well as a separate section that takes the visitor directly to order forms. To make navigation as simple as possible right from the start, we worked with the Schoolguides educators to distill the options on the home page, ultimately reducing the number of main buttons to four. We will sometimes add a fifth button during a promotional period, such as the current one that calls attention to a DVD on computer/Internet addiction.





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